Chicago-based Hero Digital says manufacturers can leverage AI in marketing to boost sales by supplementing operational process automation with customer feedback analytics. With improvements to be gained in predictive forecasting both driving effciency and mitigating risks,
Data and Insights EVP and Global Practice Leader Arun Kumar writes in a March feature article for Manufacturing Today that manufacturers can use AI insights from conversations and surveys to anticipate and adapt. He also cites key considerations for AI implementation in B2B marketing.
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